Beyond Meat

Tempting meat-lovers to try plant-based? Challenge accepted. For Beyond Meatballs, we created a bold, sensory-driven recipe film anchored in the line: “Do you have the meatballs to try it?” Shot entirely in a hypnotic POV style, the video pulls viewers into the action, every slice, stir, and sizzle designed to feel like their own hands were making the dish. The goal wasn’t just to show the product, but to push curiosity and venture beyond the expected.