HEMA

HEMA is for everyone, and that’s exactly who we put in front of the lens for this series of photography for their restaurant. For this photography series, we captured real, everyday characters who shop at HEMA, enjoying the brand’s beloved products in their own natural way. The goal was simple: show the joy, ease, and relatability that HEMA brings into daily life. With bright lighting and bold and cheeky art direction, without losing the brand’s signature simplicity. It’s bold, it’s real, and unmistakably HEMA.