blu

We flipped the switch on blu eCigs brand image - literally. The TV spot turns a forgotten warehouse into an underground rave, an analogy to something being reborn. Directed by Skinny via Partizan, it’s gritty, stylish, and unapologetically electric. Beyond the screen, the campaign hit the streets with digital and outdoor takes, and hit the road with a UK tour of electronic acts to spark the party nationwide. Strategy and story, all done from the client side together with Brothers & Sisters London.