Blue Band

Parents are dealing with so many insecurities when it comes to raising a child. Blue Band wants to give parents more credit for trying and let them know it is ok not to be perfect. No parent is. Luckily, not a single child cares. That's why we created these 2 TVCs under the campaign "Trying is Perfect". The campaign included from concept to production of TVCs, OLVs, social assets and photography.