Bacardi / ELLE

The challenge

Bacardi wanted to inspire consumers to enjoy its rum beyond the summer season by showcasing its versatility in winter cocktails. The objective was to create an editorial campaign that felt premium, seasonal, and inspiring, while engaging readers across both print and digital publications.

The result

In collaboration with BAAS Amsterdam, a series of editorial photographs was created, supported by bespoke cocktail concepts and recipe development. Featured in Belgian print and online magazines, the imagery positioned Bacardi as a versatile spirit for every season, inviting consumers to discover the art of winter mixology through a refined and visually rich campaign.